Average Reviews:
(More customer reviews)I read a lot of books on persuasion, influence and sales. The disappointing fact is that most of them simply rehash the same information and rarely provide any new and exciting content. Instant Appeal: The 8 Primal Factors That Create Blockbuster Success is not one of those books. Like a breath of fresh air, I rank this as one of the most informative books on positioning and persuasion I have read.
Instant Appeal: The 8 Primal Factors That Create Blockbuster Success will show you the primal factors that cause people to choose one thing over another, whether it be a product, a company or a person. The book is well researched and provides ample notes along with an index. These are things the less rigorious books in this field often lack. Despite this it is an easy and fun read. I did not feel it was overly technical, but that the technical information validated the points made in the book.
While theory is great, the reason I read books like this is to learn some fact or technique that I can apply that will have an immediate impact on my business or personal life today. Again, this book delivered. In every chapter of the book I found myself extensively underlining and scribbling notes in the margins on how I can apply the information.
I highly recommend this book. It is so good that it is one of the rare few that has a place on my desktop bookshelf, along with Kevin Hogan'sThe Psychology of Persuasion: How to Persuade Others to Your Way of Thinking & Dave Lakhani's Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know for immediate reference.
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