Average Reviews:
(More customer reviews)This book is a good introduction to Amazon and some of the basic philosophy behind the company. For those interested in establishing an e-commerce company it makes helpful reading, especially if our current knowledge of the technology is limited. Unfortunately the author did not interview Jeff Bezos and therefore much of the information was already in the public domain.
My criticism of the book is two fold. First there appears to be little or no information on the problems of establishing the technology and learning how to offer a customer centric service. As a long time customer of Amazon I for one have seen dramatic improvements in the customer service model; for instance allowing customers to consolidate orders and requesting part vs. full shipment are changes made after the first few years of trading. I think that a detailed analysis of these kinds of issues would have been really helpful.
Second the author appears to accept the business model that Amazon have developed - huge losses aimed at long-term market position without question. I would have liked a little bit more on the view expressed by Barnes and Noble that they don't want to win a hollow victory - owing the market and the losses.
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