Average Reviews:
(More customer reviews)As a bookseller, I am exposed to a near endless stream of books. On any given day, about 500 different titles pass through my hands. Let's face it: most book covers, especially business titles, are REALLY boring. When this title came through, it caught my attention.
As a merchant, I often wonder where all of the free shipping, free 2nd day delivery, and free next day delivery will end. So I was ready to read: Free Gift Inside!
Stephen Brown does a great job of illustrating that there is another way. I recommend this book to anyone that is involved with selling anything. (unless you are in healthcare - in which case you probably have already mastered disservice).
Overall, it's an fun read and makes you re-think whether being a suck-up to customers is the most profitable approach.
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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
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