Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand Review

Average Reviews:

(More customer reviews)If you're looking to be dazzled by insightful thinking and useful information, don't waste your time with this book. Only the first 25 pages have something interesting to say. The remaining 200+ pages are full of self-promoting studies with one basic chart being used over and over again.
The book assumes that you believe the writer's claims and takes no time to gain your trust (aka. suspension of disbelief). The writer goes into a lot of detail to debunk & discredit current research methods yet his own book offers no metrics or statistical back-up to how he combines attributes to come up with a forward looking customer loyalty measurement.
Getting through the 230 pages was almost as painful as watching a Steven Segal movie.

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Praise for Predicting Market Success
"Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time."—Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation
"In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions."—Seth M. Siegel, Cochairman, The Beanstalk Group
"Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick."—Lenore Skenazy, syndicated columnist
"Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability."—Erich Joachimsthaler, Chairman, Vivaldi Partners"If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to."—John Gaffney, Executive Editor, Peppers & Rogers Group

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